VLR REWARDS

YOUR GO-TO REWARDS PARTNER
We work with our clients to select and source merchandise, gifts, food and drinks that will engage employees and drive member rewards redemption.
OUR SERVICES
Rewards Sourcing
- Wholesale accounts with over 60 brands and 50,000 plus products
- Key categories covered such as home, garden, outdoors, pet, tech and fashion
- New suppliers being added to our portfolio every month
- Local and overseas suppliers
- Custom-made or branded product options available
- Specific brands can be added to our catalogue at your request
Rewards Fulfilment
- Delivery of rewards to your end customer or employee.
- Stock is shipped from our warehouse and/or third party logistics providers
- All orders are typically dispatched within 24-48 hours
- Orders are shipped anywhere in Australia or overseas
- Tracking details are provided on all orders
- Bulk orders (e.g. to a client or venue) can also be arranged
Rewards Concierge
- Track down hard to find items for your members
- Negotiate pricing on your behalf
- Arrange delivery to the end customer
- Provide value-adds where possible
Corporate Gifting
- Supply and fulfill individual items or large scale gifting programs
- Find specific gifts for high-value clients or key/long-serving staff members
- Source gifting options for peak periods like EOFY, Christmas and other cultural celebrations
Marketplace Management
- Facilitate your brand being sold on multiple major online marketplaces
- Identify promotional opportunities during the year
- Optimise product ranging and pricing ongoing
AN EXTENSIVE REWARDS & GIFTING CATALOGUE
VLR has access to a catalogue of over 50,000 products providing a multitude of options for any rewards or gifting requirements. Let us do the hard yards in finding great products for your program.
REWARD CATEGORIES
We work across a broad range of rewards categories to meet the needs of a very diverse client base. We can find you the best brands, the most on-trend products or even custom-made and corporate branded products. We have an extensive product list across the below categories, but will always work with you to add brands in new areas where you see the demand from your customers.












GLOBAL FOCUS, LONG-STANDING PARTNERSHIPS
ABOUT US
The VLR Rewards business was established in April 2023 with its Head Office in Sydney, Australia. Matt Brodie (Owner and Director) has over 25 years experience in partnering with loyalty, rewards and incentives programs across APAC, the Middle East and the UK. He has an extensive network of wholesale connections with global and Australian brands.
- Wholesale accounts with 60 brands and counting
- A product catalogue offering over 50,000 products
- Exclusive representation of several brands in the loyalty and reward channels
- A Packaged Liquor Licence allowing VLR to sell beer, wine and spirits to and through our clients
- Access to over 16,000 alcoholic and non-alcoholic beverages
- Flexible logistics partners for both domestic and international fulfillment
- An extensive network of clients and connections in all major loyalty and rewards programs in Australia and overseas
- An experienced team in Australia supported by solid partnerships and connections around the APAC region
GLOBAL BRANDS & LOCAL FAVOURITES
We work with household name brands and innovative, local companies.
BRANDS WE WORK WITH
VLR has wholesale accounts with many brands and distributors and approval to supply these products in multiple regions globally. We have worked with some of these companies for over a decade and have deep product knowledge around the overall catalogue we manage.
- We purchase and hold stock in Sydney
- Our clients represent incremental sales channels for our brands
- Our programs provide free brand awareness to large audiences
- A partnership with VLR and one point of contact gives brands access to multiple sales channels
GOOD FOOD & GREAT BEVERAGES
Experience amazing flavours and premium drinks from around the World
VLR FOOD & DRINK SERVICES
We work with global brands, local producers, boutique wineries and craft breweries to bring our clients a tantalising menu of great food and drink options to be enjoyed by all.
- We can supply gourmet food options and premium drink listings for rewards redemptions and gifting
- We can mix and match drinks and eats to create exciting bundles and hampers
- We can create food or drink packs that can be sold with other related merchandise
- We can customise an offering for your clients or staff based on their favourite tastes and tipples
- We can organise the bulk supply and delivery of beer, wine and spirits for your corporate events or gifting programs
- We can track down super premium, limited allocation wines and spirits for that very special client or employee “Thank You”.
We support brands with a great story to tell and our clients are actively seeking new products in these categories.






OUR CLIENTS
Our clients create engagement for their members through reward programs, employee recognition, incentive schemes and loyalty programs within Australia and worldwide. We love working with many of the biggest and best brands and programs in Australia & NZ and are excited to expand our offering to new clients in Asia, EMEA and the US soon.
CONTACT US
We’re always keen to find new and interesting brands to work with or new clients to partner with. Send an email to sales@vlrrewards.com to start a conversation.
Or call us between 9am-5pm AEST :+61 0407 593 683